Lauren Snow
August 27th, 2013

Sephora is beautiful.

Beautiful: I always joke that my version of Breakfast at Tiffany's would be called Lunchtime at Sephora! I mean, does it get any better? An entire store dedicated to makeup, skincare, haircare, and fragrance... My heart skips a beat everytime I think about it. I could spend an entire day inside the store. They remember my birthday, the introduce me to new products, they give me perks for being a VIB (Very Important Beauty Insider), and now (without knowing it) they have made my dream come true by making it so easy for all women to find their perfect foundation shade. Sephora, you are beautiful and I love you!

Gorgeous: Let me introduce you to Sephora + Pantone's Color IQ. It's a new color-matching service that will find your exact foundation shade. It only takes five minutes and is absolutely free! Using a handheld tool they take a reading of your skintone in three different areas (forehead, cheek, and jawline) based on the reading, you are given a Color IQ (skintone number). That IQ is then put into their computer system that generates perfect foundation matches in a variety of different brands they carry. You can try on any foundation suggestions. Simple, right? They email your Color IQ and all recommended foundation shades for your reference (see mine above). It's gorgeous made simple!

Makeup: Sephora can really do not wrong in my eyes. That being said, I wanted to make sure that this blog post was as unbiased as possible. So what did I do? I ask my sister Toni to come along for the ride to keep me honest and to try it for herself. I wanted to test the new Color IQ service to see if it lived up to it's promises. After all, who better to try it than me? I personally own and have worked with so many different foundations! Well, I am here to tell you that it 100% works! My Color IQ is 2Y07. Every shade that it suggested are the exact color matches that I own or have used. The only foundation that my Color IQ suggested that I have never tried was Urban Decay Naked Weightless. So what's a gal to do during her Lunchtime at Sephora? I tried it and purchased it!

Do someting lovely: On your next visit to Sephora, let them find your Color IQ. It is so cool and it will not disappoint!

Special thanks to my beautiful sister Toni for snapping these iphone pictures of me and for keeping me honest. She had fun finding her Color IQ too!

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